What Kind of Crochet Business Do You Want?
Find Your Crochet Niche
Step #2 - What Kind of Crochet Business Do You Want to Create?
To build a successful brand, you first need to find your crochet niche. Whether it's handmade baby blankets, trendy apparel, how-to-videos, or online tutorials, choosing a niche helps you stand out in the market! Focus on what you love to make, what sells well, and what resonates with your target audience.
FREE Crochet Business Download!
When starting a crochet business, one of the most important steps is identifying your niche.
Instead of trying to crochet everything under the sun, narrowing your focus allows you to showcase your strengths, align with your passions, and stand out in the market.
To help you find your crochet niche Start by grabbing this free worksheet and make sure fill out the questionnaire about your crochet interests, skills, and strengths.
Learn How to Find Your Crochet Niche
What is a Crochet Niche?
A crochet niche is the specific focus or specialty of your crochet business. It’s the particular type of crochet items you create or the audience you serve. Think of it as your “zone of expertise” that sets you apart from others in the crochet world.
Instead of trying to make and sell every kind of crochet product, choosing a niche allows you to focus on the things you love to make and what your ideal customers want.
For example, your niche could be specializing in cozy baby blankets, creating how-to videos for YouTube, or making small crocheted items to sell at craft fairs.
Having a clear niche makes it easier to attract customers that really want what you have to offer.
In short, your crochet niche is what makes your business special and tailored to a specific market or style!
Learn Your Crochet Passions, Strengths and Skills
Finding your crochet passions, strengths and skills is the foundation of a successful business. Whether you choose to create videos, sell products or patterns, teach courses, or blog about crochet, aligning your business with what you love and excel at will make the journey more rewarding.
Here are some possible questions that you could answer to help you find your crochet niche!
- What are you genuinely passionate about or love crocheting?
- What crochet techniques are you really good at?
- What crochet project could you talk about or work on for hours without getting bored?
- What crochet problems have you solved for yourself or others that you enjoyed working on?
- What kind of crochet business model would you enjoy running (product-based, service-based, digital, or physical)?
Find more questions like these in my free download worksheet - "What Kind of Crochet Business Do You Want?"
Possible Strengths for Different Types of Crochet Niches
Reflecting on what excites you most about crochet will help you narrow down the types of projects or business ideas you’re genuinely passionate about. Let’s explore how to discover your passions and the skills needed for various crochet ventures. This could potentially help you find your crochet niche.
Strengths for Creating Crochet Videos
Creating crochet videos can be an engaging way to share your expertise and connect with a larger audience. To succeed in this area, you’ll need:
Clear Communication: The ability to explain stitches, techniques, and patterns in a way that’s easy for viewers to understand.
Technical Skills: Basic knowledge of video recording and editing. Tools like a camera, tripod, and editing software are essential.
On-Camera Confidence: Being comfortable in front of the camera to demonstrate techniques
Strengths for Selling Patterns on Etsy
Selling crochet patterns is a great way to turn your creativity into a source of income. To excel in this area, you’ll need:
Design Skills: The ability to create unique and well-structured patterns that appeal to your target audience.
Technical Writing: Writing clear, detailed, and error-free instructions.
Graphic Design Knowledge: Creating visually appealing PDF patterns with charts, photos, and branding.
Strengths for Selling Finished Products at Craft Fairs
Selling finished crochet products at craft fairs, can be incredibly rewarding. Key strengths for this venture include:
Product Quality: Consistently producing high-quality, well-crafted items that showcase your skills.
Market Knowledge: Understanding what types of products are in demand, whether it’s cozy winter accessories, trendy home decor, or unique gifts.
Customer Service: Building positive relationships with customers by being responsive, professional, and personable.
Examples of Crochet Entrepreneurs and Their Unique Niches
If you're still feeling stuck or unsure about what direction to take with your crochet business, don't worry—you’re not alone! Finding your crochet niche is an important step in building a successful business that feels authentic to you.
To spark some inspiration, take a look at these examples of these fictitious crochet entrepreneurs and their unique niches. Use them as a guide to reflect on your own strengths and interests as you define your crochet niche and business.
Emma, the Baby Boutique Owner
Emma is a stay-at-home mom who loves crocheting during nap time. She has a passion for making cozy, high-quality baby items, inspired by her own little one.
Her chosen niche is baby and kids’ items, and she focuses on crocheting baby blankets, tiny booties, and stuffed animals.
Emma sells her creations on Etsy and markets them as thoughtful, handmade gifts for baby showers and newborn celebrations.
Sophia, the Crochet Blogger
Sophia is a self-taught crocheter who started her blog, “Loops & Stitches,” to share her passion for crochet and help others learn.
She discovered crochet as a creative escape from her stressful marketing job and quickly fell in love with it.
On her blog, Sophia shares easy crochet patterns, beginner tutorials, and helpful tips and tricks for beginning crocheters.
She monetizes her blog through ad revenue, affiliate partnerships with yarn brands, and sales of exclusive patterns. Sophia’s approachable style and relatable journey have made her a trusted resource for the crochet community.
Alex, the Boho Decor Enthusiast
Alex is an interior design enthusiast who discovered his love for crochet during a home renovation project.
His chosen niche is boho-style home decor, and he specializes in creating trendy wall hangings, macrame-inspired plant hangers, and chunky throw blankets.
Alex focuses exclusively on selling his creations at craft fairs and artisan markets, where he can personally connect with customers who appreciate handmade, eco-friendly decor.
His booth features a rustic, earthy vibe, pairing his crochet items with natural materials like wood and ceramic accents, making his setup a perfect reflection of his unique style.
Lila the Crochet YouTuber
Lila started crocheting as a teenager, learning from her grandmother, and quickly became passionate about sharing the craft with others.
After teaching her friends and family, she launched her YouTube channel, “Hook & Yarn Tutorials,” to reach a wider audience.
Her channel focuses on beginner-friendly tutorials, covering everything from basic stitches to fun projects like granny square blankets and trendy tops.
Lila’s clear instructions and warm personality have earned her a loyal following. She monetizes her channel through ad revenue, sponsored content, and by selling PDF patterns linked to her tutorials.
Finding Your Crochet Niche - What Kind of Crochet Business Do You Want?
It’s completely okay if you don’t have everything figured out yet—finding your niche is a process, not a race. What’s important is that you take the time to do some research and explore different possibilities before having everything down pat.
Once you’ve identified what kind of crochet business you want by finding your crochet niche, the next critical step is finding your target audience.
Knowing who you’re creating for is just as important as what you’re creating. Your target audience is the group of people most likely to connect with your products, and understanding their needs, preferences, and habits will help guide your decisions.
This step doesn’t require everything to be perfect right away—it’s about learning and evolving as you go.
Is starting a crochet business right for you? The U.S. Small Business Administration (SBA) offers authoritative guidance on starting a craft business. Their article, "How to Start a Craft Business," provides valuable insights into market research, product differentiation, understanding your target audience, and more.
Have Questions? Join My Crochet Guru Facebook Group!
I hope this article was helpful! If you have any additional questions, feel free to join my Crochet Guru Facebook Group. This group is for you to share pictures, ask questions, and help each other out!
“Hi! I'm Bobbie, the voice behind the Crochet Guru website and YouTube channel. I remember what it's like to be brand new to crochet and have no idea where to start. That's why I make every effort to create crochet books, videos, and online lessons that provide simple instructions and clear visuals! My primary goal is to direct all of my lessons toward you - the aspiring crocheter!”
