Step #3 - Learn How to Find Your Target Audience for Your Crochet Business!
Finding your target audience is super important because it helps you make crochet products that people actually want, which means more sales and happy customers. Plus, it saves you time and money since you’re not wasting effort marketing to people who aren’t interested!
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A target audience is basically your business's BFF—the group of people who are most likely to love (and buy!) your crochet creations. Knowing exactly who they are helps you design products they actually want, create marketing that speaks their language, and make more sales without feeling like you're just throwing yarn into the void.
Think about it—if you specialize in adorable handmade baby blankets, your ideal customers are probably new parents and grandparents looking for the perfect cozy gift.
If you know this from the start, you can focus on creating the right products and using messaging that genuinely connects with them (instead of trying to sell to college students who just want cheap dorm décor).
So, before you start selling, you need to figure out who your people are—it's like picking the right yarn for a project. The wrong one? Frustrating. The right one? Pure magic!
So, you’ve got the hooks, the yarn, and a pile of finished crochet projects—but who’s actually going to buy them, watch your content, or download your patterns? Finding your people (a.k.a. your target audience) is like matchmaking for your business. First, think about who would love what you offer.
If you're a crochet YouTuber making how-to videos, your audience is likely beginner crocheters, hobbyists looking for new patterns, or experienced crafters who love watching tutorials. Platforms like TikTok, Pinterest, and crochet Facebook groups are great places to share clips and attract viewers.
For a crochet blogger, your audience might be people searching for free patterns, stitch tutorials, or crochet business tips. A blog filled with helpful content, easy-to-follow patterns, and Pinterest-worthy images can bring in a steady stream of traffic (and potential customers!).
If you sell digital patterns on Etsy, your audience could be crocheters who want to make their own projects. Some may be beginners looking for simple step-by-step patterns, while others are experienced makers searching for unique and trendy designs. SEO is your best friend here—use clear, keyword-rich titles and descriptions so the right people can find your patterns. Share sneak peeks of your designs on Instagram, Pinterest, and in crochet communities to attract buyers.
No matter what part of the crochet world you’re in, the key is to connect with the right people. Hang out in online crochet spaces, engage with your audience, and let your personality shine. The more you interact and provide value, the easier it’ll be to grow your crochet business, channel, blog, or Etsy shop!
At the end of the day, finding your target audience is all about connecting with the right people who actually want what you’re offering. Whether you’re selling cozy blankets, trendy crochet tops, or digital patterns, there’s a perfect crowd out there waiting for you.
Hang out where they are, share your work in a way that speaks to them, and engage like a real person (not just a salesperson). The more you understand your audience, the easier it’ll be to grow your crochet business—and have fun doing it!
So grab your yarn, put yourself out there, and start building a community that loves what you create.
To delve deeper into how to find your target audience for your crochet business, the American Marketing Association offers a comprehensive guide on this topic. Their article, "How to Find Your Target Audience," provides valuable insights and practical steps to help you connect with the right people for your crochet business.
Thank you for reading - Learn How to Find Your Target Audience for Your Crochet Business Post!
Starting a crochet business is exciting, but let’s be real—it can also feel overwhelming at times. Maybe you're stuck on pricing, marketing, or figuring out where to sell.
Don’t let those roadblocks stop you! Every successful crochet business started with someone who just kept going.
Each step you take, whether it's listing your first product, posting on social media, or learning a new skill, gets you closer to your goals. Progress isn’t always fast, but consistency is everything. So take a deep breath, trust the process, and move on to the next step—because your crochet business is just getting started, and the best is yet to come!
Have Questions? Join My Crochet Guru Facebook Group!
I hope this article was helpful! If you have any additional questions, feel free to join my Crochet Guru Facebook Group. This group is for you to share pictures, ask questions, and help each other out!